Sunday August 7, 2016
Transparency is about being open, honest, and accountable, but it’s also much more than that. It’s about responsibility and timeliness of action. People want to know they’re important. What message do you send with your clients?
If transparency is new to you, don’t worry. We’ve got you covered with some great tips on being transparent in business while creating a loyal client and customer base in the process.
- Don’t Fake It. There are things you don’t know. If a customer finds a hole in your system, don’t try to cover it up. Instead, openly acknowledge the issue and move on from there. You know what you’re good at. Your strengths are important, but so is your honesty.
- Be Open Minded. It’s important to have an opinion on a situation or process, but make sure you stay open to other views. Know the difference between constructive criticism and an insult. Constructive criticism gives you a place to start. No machine runs forever without a few flaws. The same holds true for your company. Listen and evaluate, thank them for their opinion, and then ask them if they’d like a follow-up. Don’t take it personally. Instead, change your perspective to one of thanks for finding the problem so it can be taken care of quickly.
- Be Truthful. We can’t stress this one enough. Don’t lie. Don’t hide the truth. And whatever you do, don’t use smoke and mirrors to detract from a situation. That’s shady marketing and can destroy your company’s reputation.
- Be Timely and Responsive. Respond to customer complaints as well as compliments. This is especially true for review sites that list your business. Other customers are watching to see how you will respond/react. If you respond in an abrasive manner, or worse, never respond at all, the trust factor will be non-existent for new customers or clients.
- Think Community. Give credit where it is due. Make your customers and clients feel like they’re important. You can’t do it alone. Let them feel like they’re a part of your business and they’ll be more invested in your future success.
If you follow these tips, you’ll be well on your way to establishing a strong and loyal customer base who believes in the products and services you provide. What are some ways you use transparency in your business?