Wednesday September 21, 2016
Showing appreciation to your clients is one of the easiest ways to leap ahead of your competition while retaining loyalty in the process. In fact, it’s also the best way to stand out from everyone else in your industry, as many businesses are either too busy or too focused on the bottom line to invest in appreciation.
We’ve mentioned before that every person wants to feel two things:
- They want to be heard
- They want to know that they matter
There is no better way to do this for your clients than by showing appreciation. It’s very easy to focus on the business side of things and forget that behind every transaction is a human being.
Remember, though, it has to be genuine to you, your company, and your brand. Here are some easy ways to show your clients thanks for their business and support:
- Handwritten thank you cards. A handwritten note goes a long way. Sending a personalized thank you has become rare and unique in the business world. If you are struggling with the time commitment, hire a local assistant (with good handwriting!) to help you keep up with the task. However, be sure to make the notes personal so that your clients know they come from you.
- Pick up the phone and call your clients. We know that this can be uncomfortable, but if you keep this one thing in mind, you’ll be able to chat for a few minutes with ease. In one conversation you want to thank them for their support, let them know that they’re an important part of your business, and wish them a good day. That’s it. Simple, right? Plus you get the added benefit of making an authentic connection with someone that doesn’t include a sales pitch.
- Gifts are another option. Your business model will dictate whether these are large or small gifts, but make sure they are genuine and something your client will appreciate. Anything they are tempted to keep, for use or displayed, is ideal so that your brand is lingering around their office.
One important thing we need to stress here: Don’t try to sell anything. Don’t let them know about an upcoming event, or anything related to them spending money. This appreciation gesture needs to be about them. By just letting enjoy being appreciated, you’ll be light years ahead of the competition and you’ll make an impression they won’t soon forget.